General Management Principles and Techniques (GMPT)

 

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The General Management Principles and Techniques module promotes a fundamental understanding of four key business areas: accounting, finance, marketing, and information systems. This module stresses the application and use of these concepts in transportation and logistics management. Within this context, the objectives for the general management module include understanding:

1. The interrelationships between general management concepts and the transportation/logistics function;
2. Basic accounting concepts and elements, and the accountant’s role in providing information to both internal and external users;
3. Financial statements and comprehending the firm’s financial positioning of assets, liabilities, and owners’ equity within its business strategy;
4. Accounting statements and developing additional data to support management decision-making;
5. Financial ratios, cost of capital, inventory fundamentals, and strategies for managing the cash conversion cycle;
6. How marketing contributes to improved performance in the marketplace;
7. The critical role of marketing in organizations including organizational buying, demand forecasting, and marketing/distribution strategies for different stages of the product life cycle;
8. How an information system is designed and its data requirements;
9. The applications of information systems in areas such as electronic data interchange, artificial intelligence, and expert systems.

	English version: Understanding Business, 8th Edition Nickels, McHugh and McHugh McGraw-Hill Irwin ISBN 978-0073105970
	Chinese version: Understanding Business,7thEdition. William G. Nickels,  James McHugh, Susan McHugh China Financial & Economic Publishing, 2007 ISBN: 7500593775 Price: ￥50